Poonam Chawla

If you want a board appointment, knowing your value and capability at the board level—and clearly articulating it—is crucial. Your board profile must make a compelling case. When done right, it becomes a powerful tool to secure appointments. When done poorly, it can close doors.

Writing an effective board profile is challenging. I often spend an hour 1:1 with clients, many of whom only complete a first draft in that time. If you’re struggling, don’t be discouraged. You may be thinking about it backward.

To secure a board role, your profile must hit six key elements, structured like a pitch answering: “Why should we appoint you?”

Derisk and Assure
Begin by establishing credibility. Show that you are a seasoned board professional, not just aspiring. Mention any Non-Executive Director (NED) or Chair roles. If you lack direct board experience, highlight governance or committee work. State your executive titles and years of board-related experience upfront to build confidence.

What Do You Do?
Clarify the outcomes you deliver at the board level. This is about the value or ROI your appointment brings, not the methods.

How Do You Do It?
Explain the skills and expertise you employ to achieve those outcomes.

Prove It
Offer two concise examples showcasing your impact—preferably from board roles or, alternatively, executive leadership that demonstrates transferable skills.

Guide Them
Define the type of organization that will benefit most from your experience. Outline their challenges and how you can solve them.

Further Confidence
Summarize educational qualifications, governance credentials, memberships, and notable achievements. These highlight your commitment and differentiate you.

In short, your board profile is foundational. It’s your elevator pitch, the top of your board CV, part of your cover letter, and the answer to the pivotal interview question: “Why should we appoint you to our board?”

Getting this right is non-negotiable for success.